Hi there! I'm Cherimie! Thank you for taking the time to visit my little Southern fashion business.
What began as frustration over shopping options has grown into a family. Like all entrepreneurs, I saw an opportunity to create and ran with it! I am not a fashionista by trade. Actually, I didn't purchase my first fashion magazine until choosing to open SugarBelle!
Fashion, to me, was always about what worked for me, not what worked for the masses. Absolutely oblivious to what was popular or trendy, I simply wore what made me feel beautiful and capable of tackling whatever dream I was currently chasing.
Since 2006 I have built an extremely successful real estate business. Working 14-16 hour days to study, learn and master all facets of the industry kept me more than a little busy. There simply was no time for searching through large stores for fabulous clothes. I have truly loved my career in real estate.
As fulfilling as that has been, there was always something missing. That something missing was a chance to connect to a broader population in my community. I knew other successful women wanted a place to shop that wasn't overly pretentious. Women want to feel comfortable, accepted, and encouraged when they shop. We have enough against us. Shopping for a new dress shouldn't be a pain.
I wanted to find a way to give back to the community I so love. How could I reach out to other successful women and create a community within a community?
On a complete whim and a lot of caffeine, this tomboy opened a women's clothing boutique. On the very same day I opened, my husband and I found out we were expecting our first child. Needless to say, it has been a whirlwind! A beautiful, adventurous, character building, life-changing whirlwind.
I am now a mom, wife, real estate broker, and SugarBelle dream-chasing woman who just wants to make sure anyone who steps inside my store leaves feeling a little more willing to chase their own dreams.
Thank you so much for your support, and ENJOY your shopping today!